à propos

A place dedicated to expanding minds,
where spirits are free to soar.
Sustenance for body and soul.
A place to play,
with space to dance,
and dream.
Leave the ordinary.
Grow free.
Welcome to your temporary home
a NEW Beat Hotel.

“We lean forward to the next crazy venture beneath the skies.”

― Jack Kerouac

Last touching down as a four-day festival in Marrakech in 2019, the Beat Hotel returns in the manner that these strange times allow.

Check in on the Beat happenings to get involved in the next get together.


The original Beat Hotel was a small, run-down spot in the Latin Quarter of 1950s Paris. Hot water was only available Thursdays, Fridays and Saturdays, its rooms had windows facing an internal stairwell, and the linen was changed once a month – if you were lucky.

The hotel gained fame as the low-rent refuge that became an artistic home for Beat poets like William Burroughs, Allen Ginsberg, Gregory Corso and their many friends, who, freed from the conservative morals of 1950s America, made it a hothouse of creativity. The original Beats had a deep connection with Morocco, too, gathering in Tangiers from the end of the ’50s to relax in its protective distance and the cultural overload of its post-war international zone.

feelings check in, but they never check out

Taking inspiration from its namesake and acting as a welcoming sanctuary for anyone who stumbled inside, The Beat Hotel opened its doors at Glastonbury Festival (UK) in 2011, serving up an extensive drinks list, a round-the-clock DJ line-up, and food by a rolling roster of leading chefs. Returning every year since, in 2019 the Beat Hotel returned for one last dance, before continuing its journey to Marrakech and beyond…